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Key Information
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| Authors: |
Gwyneth J. Lister |
| Editors: |
Timothy L. Seiler |
| Nonfiction Category: |
Business & Economics · Social Science |
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Professional Reviews
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"Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike." |
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Book Editions
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Format: Paperback, 81
Publisher: Jossey-Bass Inc Pub (April 09, 2001)
Measurements: 10.5"(h) x 8.25"(w) x 0.25"(d), 0.85 lbs.
ISBN: 9780787955298 |
| More Information |
| Details: |
In <I>Building Your Direct Mail Program</I>--part of <I>Excellence in Fundraising Workbook Series</I>--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. |
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