Wholefoods.com (250 words)
Written: Dec 12 '01

The Bottom Line unless you need the assurance of organic, skip this store and buy elsewhere.
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In New York City, the Whole Foods Market is located at 7th Avenue, and 24th Street. Let me tell you, this place is HUGE. You wouldn’t be able to tell that from the outside, when you step inside, it is big. There is a lot of space to wander around in, and a lot to see and do. There are 30+ cashiers, yet the line waiting to checkout is still long. Big is the operative word here, and with good reason; Whole Foods Market is based in Austin, Texas, and in Texas, everything has to be big.
In terms of pricing, Whole Foods Market is more expensive than comparable high-end gourmet shops like Zabar’s, Dean and Deluca, and the Gourmet Garage. The selection at Whole Foods Market is none that great either. Many of the grocery items, although mostly natural, and organic in origin, are mainstream products you can find on supermarket shelves elsewhere (and sometimes for cheaper). The fresh produce section, although impressive in look and design, is somewhat expensive to buy from unless you need the assurance of an organic label. The bread section may have a bakery attached, and the bread is ok. If you are looking for gourmet products, skip whole foods, and go to your local gourmet shop, chances are they have it, and probably for cheaper (this is true in NYC).
Online, there is not a lot to the wholefoods.com website. It mainly lists recipes, links to environmental activism issues, health issues, investor relations, and jobs. The product information section lists how their products are natural, organic, inspected, and safe. Actual products are not listed, and you have to go to your local store to find out.
Recommended:
Yes
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