This Magazine Must Keep the Paparazzi (All of Them) Employed
Written: Mar 08 '07
Product Rating:
Pros: Big Pictures and readable captions.
Cons: Not a reader's magazine.
The Bottom Line: While US Weekly is fine for the undemanding and tedious world of the treadmill, I would not read the magazine on continual basis; there is just not enough substance.
vemartin's Full Review: US Weekly Magazine Subscription
The New Year brought a new commitment to fitness; Yeah! But no, this time I’m serious about want to shed a few pounds and lighten the load on my poor knees. Of course this mean a copious amount of time on the treadmill shedding those unwanted pound, listening to Christina Aguilera and reading US Weekly Magazine, which my gym seems to have an over abundance of to the exclusion of any other periodical.
I am not usually given to reading entertainment magazines; I would hate to think of myself as a celebrity hound, but US Weekly is short on words and long on pictures and advertising; in other words just right for the treadmill machine where my attention is not ripe for reading. Unlike Entertainment Weekly, or even People,US Weekly does not pretend to be serious, the magazine does not attempt to cloth itself in the veneer of serious journalism. US Weekly, which is published, well weekly, is little more than a thin picture book full of the minutiae of celebrity life.
There are no articles in US Weekly, at least not anything that would pass as an article in say Entertainment Weekly, or People; there are instead picture captions and the occasion short write-up (a paragraph or two) on this star or that, or those stars over there. US Weekly is just a tad more reputable than say The National Enquirer or Star Magazine, but just barely. For example, the February 19, 2007 issues’ cover featured a colorful full page picture of Reese Witherspoon beside a headline that read Hollywood’s Revenge Diets! Better after breakup! How newly single stars get slim and sexy fast. Meanwhile a sidebar featured Jennifer Aniston and Jessica Simpson under a title which read Plastic Surgery! Jennifer was a "Winner!" while poor Jessica was "Scary!" after her sojourn under the knife.
Regular sections in the magazine include:
o Hot Hollywood
o Hot Pics
o Features
o News
o Style
o In Every Issue
But lack of depth does not prevent the mainstream advertisers from calling; indeed there is an advertisement—mostly courting a female audience—almost every other page. This is not out of line with other magazines in this genre, although US Weekly is the only magazine I know of that does not have a masthead. Based on the advertising and editorial content this is a magazine designed and published for young women. And that is not to imply that young women are shallow and unfocused on self; I make the statement because there are a lot of (female) style and fashion photos contained therein, along with a fair amount of make-up advertisements. This is not normally (straight) "guy" territory.
Conclusion
While US Weekly is fine for the undemanding and tedious world of the treadmill, I would not read the magazine on continual basis; there is just not enough substance. And while I have to admit that (women) celebrities intrigue me, I would rather not read a whole magazine devoted to their every step; US Weekly is not for me.
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