Bright Beginnings Infant Baby Formula With Dha & Ara

Pros: Superior DHA/ARA content; Easily digestible; Low cost; Larger standard size
Cons: Hard to find, but this will gradually change in the future

Baby formulas are a must for those families whose mother either cannot breast feed or cannot be with her baby when feeding is necessary. There are many different formulas- some with special ingredients for specific needs and some with added nutritional ...

Pros: Great texture, smells good, more DHA
Cons: Hard to find at all stores

We use the organic version and you can tell a difference between this and other formulas right away. Bright Beginnings is yellow and its texture is much lighter (fluffier) than others; it smells better too. I tried it because I was looking for organic and it had more of the DHA than others. My baby hardly ever spits up when on this formula too. Great product. It is hard to find, but our Harris Teeter carries it.

Pros: It is a good formula
Cons: It is the SAME as the Parents Choice formula from Walmart.

Well I normally bought the Parents Choice brand for my son from Walmart, huge can for around $13. Then one day I got a free can of Bright Beginnings in the mail and I thought, what the heck, lets try this to see why a little can of formula that costs $25 is so great. I opened the can up and to my surprise the little scoop looked VERY familiar... same color, markings, company name imprinted on it. It was the same as my Parents Choice scoop!!! I looked at the cans and they were made in the very same place, same amounts and percentages of ingredients, EVERYTHING THE SAME! What a joke. These two formulas are made in the same factory and marketed at different prices! I wonder if Brooke Shields knows that she is endorsing this horrible thing. Anyways, I feel sorry for all of you that are paying so much for Bright Beginnings when you can pay $13 and get a huge can from Walmart of the same exact thing. SHAME ON YOU BRIGHT BEGINNINGS!

Pros: Love it all!
Cons: None at all.

This formula is wonderful!  My son loves it, my husband and I love the price.  We bought the organic and we are very pleased with this product.  We pay less than it costs for Parents Choice and we feel its a superior formula.