Pros: One of the best books ever written! Cons: Covers only six influence techniques that author studied.
Amazingly enough, I bought this book without knowing that it was one of the top 75 business books accordingly to Forbes. I had no idea that Robert Cialdini is one of the greatest psychologists of all times and, of course, I had no clue that this book ...
Pros: Book will teach you a great amount Cons: Can be misused in unethical ways
Influence is definitely an interesting book, and a different book. Traditional marketing books talk about the how to - how you market this, how you market that. Cialdini takes a step back and look at how people are influenced. In fact, he would...
Hardcover, Social Psychology: Goals In Interaction The textbook, Social Psychology: Goals in Interaction, by Douglas Kenrick, Steven Neuberg and Robert Cialdini, available in Hardback. Published by: ...
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