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GoTo

GoTo

Overall service rating:  Store Rating: 3.0
Reviewed by 29 customers
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Overall Rating:Store Rating: 4.0
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Advertising on Goto.com

by mcswarsik , Sep 22 '00
Pros: Quality hits. People are looking for you.
Cons: Particular keyword price may be too high.
It does pay to advertise. Sure, there are plenty of free search engines out there, but try getting your site listed anywhere near the first page. Unless you are proficient with Meta tags and keywords, this is your best recourse. Buying advertising on...
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Overall Rating:Store Rating: 3.0
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Goto = Mixed bag

by robertopaul , Aug 31 '00
Pros: Occasionally great for advertisers. Good tools and affiliate program..
Cons: Battleground for advertisers. Not as relevant as you might think. Not that great for regular users.
From an advertisers point of view, Goto can offer a superior service, and provide sites with some money to gain visitors which they might not have been able to do via traditional search engines.

Many advertisers swear by the quality of...
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Overall Rating:Store Rating: 5.0
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Businesses, you can't afford to not read this! Overture has arrived, aka GoTo

by moviemania , Jan 25 '03

Let's get a few things straight first

1) GoTo is no longer GoTo...They are now Overture
2) Even though the ratings and reviews posted before this review were low, they
were fair and pretty accurate.
3)...

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Overall Rating:Store Rating: 1.0
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GoTo where??

by sohailg , Aug 11 '00
Pros: great for the advertiser
Cons: no advanced search
GoTo.com is just like any other search engine. They want to make some more revenue. They have a nice search engine, but lack all the other options that many search engines have.

What do they offer?

Well, this is just a...
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Overall Rating:Store Rating: 2.0
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The MOUSE lied. Disney keeps Go.Com Alive.

by markjfeueresq , Jan 30 '01
Pros: Disney decided to keep site open. It's Alive! It's Alive
Cons: It's main purpose now is to direct traffic to Diney's popular sites.
This article refers to Go.com. This is a Disney owned search engine that was supposed to compete with Yahoo but failed.

NOT PRETTY

Owned by Disney, the portal site, Go.com, was almost shut down. 400 were laid off. $800 Million was...
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Overall Rating:Store Rating: 1.0
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GoTo benefits only advertisers, certainly not users...

by tunga , Aug 09 '00
Pros: No pros
Cons: Commercialism at its best
GoTo is a perfect example of commercialism that has gone just too far. Unlike many search engines, GoTo does NOT utilize a technologically advanced algorithm to bring most relevant links, NOR does it conduct analysis to find most popular sites on the...
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Overall Rating:Store Rating: 4.0
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Good for Shopping, Average for Searching

by prostoalex , Oct 16 '00
Pros: great at getting shopping done, easy interface
Cons: too many options, not useful for anything else other than shopping
The idea is simple - if you have so many people wanting to get there to the top of the search engines, why not just have a search engine that would accept paid links? Thus people from ideaLab! have conjured up this search engine, which isn't a search...
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Overall Rating:Store Rating: 2.0
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What I found

by wavsrus , Aug 23 '00
Pros: affiliate program, some good results with searches
Cons: limited search results, pay to have your page listed
I have like goto from the day they started. I even have a search engine for them right on my webpage!

But in the days of paying for just about every service you can imagine goto takes the cake.

It used to be all you had to do in...
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Overall Rating:Store Rating: 4.0
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Roadmap to GoTo Paid Placement

by 8Dolphin , Oct 06 '00
Pros: Tools available to help with search terms
Cons: Crowded categories cost too much


The "paid placement" search results model introduced by GoTo.com
has become an accepted method of advertising online and should
be considered a very viable and attractive option in your small
business...
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Overall Rating:Store Rating: 5.0
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As an Advertiser, It's a Great Source of Leads!

by bhweb22 Epinions Most Popular Authors - Top 500, Aug 14 '00
Pros: Pay Per Click Engine, Sites Vy For Your Clicks
Cons: Not Necessarily the Best Site for Your Needs
Goto is an online auction environment that essentially pits advertisers against each other to pay for your attention.

They create a market for each search keyword and let the pricelines, amazons, and jcpenneys of the world compete for your...
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Overall Rating:Store Rating: 1.0
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Goto Hell!

by irishjack , Jan 30 '01
Pros: It's free to use
Cons: That's more than it's worth
Webmasters spend a lot of time and effort trying to get to and stay on the top of search engine rankings. They battle with each other to get your attention.

Likewise, the search engines keep fighting with each other to gain the reputation of...
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Overall Rating:Store Rating: 4.0
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A Sound Theory

by khunkwai , Aug 11 '00
Pros: Relevant Results, Clean Layout, Good Advertiser Services
Cons: Not the bestr place for random searching.
The theory is that because sites spend money to get their sites to the top they will attract the right users. If you type in the word "diamond" then you should get a list of sites that are more relevant to you than if you typed in the word...
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Overall Rating:Store Rating: 4.0
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GoTo this search engine...

by Chi106 , Jan 07 '01
Pros: Good way to get your site ranked.
Cons: Perceived by some as suspect.
...if you need to get your site listed prominently and you are a hero of capitalism. From a web master/marketing point of view, GOTO.com is a saviour. The arbitrary nature of the majority of search engines makes GoTo.com a welcome change and a necessary...
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Overall Rating:Store Rating: 2.0
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Plenty of better alternatives out there

by brucec32 Epinions Most Popular Authors - Top 500, Aug 14 '00
Pros: Pretty
Cons: inaccurate hits, based on how much advertisers pay, not search accuracy.
I have used Yahoo.com for years, and they seem to fully meet my search engine needs. However, since I had in a way "invested" in this stock by short selling it last year(since it was obviously an unviable business model) , I decided to check it...
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Overall Rating:Store Rating: 4.0
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GOTO-one of the best!

by youcit , Oct 19 '00
Pros: Straight forward, relevant matches
Cons: No extra services
When it comes to online searching, internet users can't help but feel overwhelmed by the variety of Search engines available. But if you are going to search, I strongly suggest GOTO.

First off, it is simple. This is not a site that is...
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